Etihad Cargo, the cargo and logistics arm of the Etihad Aviation Group, has selected Rom Top Aviation Ltd, as its general sales agent (GSA) for the state of Israel.
The appointment comes ahead of the April 6 launch of Etihad’s scheduled twice-weekly Abu Dhabi-Tel Aviv service and as official Israeli government figures point to rising trade with the UAE following the normalisation of diplomatic relations between the two and last year’s signing of the Abraham Accords.
“The new three-and-a-half hour service will link two vibrant economic and technological centres and further facilitate trade avenues between the two nations, within the region and beyond,” explained Martin Drew, Senior Vice President Sales and Cargo, Etihad Aviation Group.
“Since the normalisation of relations, there has been an increased interest in trade and investment between the UAE and Israel, and Etihad Cargo can assist in realising these emerging opportunities. Given Israel’s recognised prowess within the medical and food production fields, there is an anticipation of strong demand for the specialised PharmaLife and FreshForward products.”
Etihad Cargo, which was last year named ‘Best Cargo Airline in the Middle East’ by the prestigious trade publication Air Cargo News, has already played a major role in establishing relations between the UAE and Israel. In October last year, it became the first GCC carrier to operate a commercial passenger flight to and from Tel Aviv.
“This is an honour to be awarded the GSA of Etihad’s activities in Israel. On behalf of Rom Top Aviation and myself, we are committed to the success of Etihad Cargo in Israel and I am sure this is going to be a fruitful cooperation,” commented Irit Krief, Owner, Rom Top Aviation.